Popcorn Cinema Advertising Sales
One Fifty Capital owns the cinema advertising arm of Cinevation, Popcorn Cinema Advertising Sales. Cinevation was started in 1997 and works in all realms of media and marketing. Popcorn Cinemas Advertising Sales is a sister company of Nu Metro Cinemas. Upon purchasing the cinema chain in 2014, One Fifty Capital also took ownership of the advertising arm of the business.
Popcorn Cinema Advertising Sales handles all the on-screen and in-foyer advertising for Nu Metro Cinemas, Movies@ (owned by the Tsogo Sun Group), Epic Cinemas and various independent chains. This includes all sales, scheduling, campaign optimisation and on-screen readiness. Currently, Popcorn manages over 250 cinema screens nationally, including Nu Metro's premium cinema circuit (VIP, Xtreme and 4DX).
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